Clothing: Licensing and Logo Wear

Guidelines for using HFC logos on clothing

Branded clothing, apparel, and other specialty or novelty items intended to publicly represent the College should incorporate the approved HFC logo. Please obtain approval from HFC Marketing and Communications to ensure that all HFC approved items properly portray the HFC identity.

Only the Henry Ford College logo, with or without the Future Driven tagline, may be used on clothing. The College Seal may not be used. Former logos (such as the HFCC "tree" logo) may not be used.

With Marketing and Communications permission for athletics-related or restaurant-related purposes, you may request permission to use the Henry Ford Hawk or 5101 Restaurant logos.

T-shirts

T-shirts are often used for promotion of special events or time-limited activities. As such, we try not to manage t-shirts heavily, but we do require cooperation with the following guidelines:

  1. T-shirts including the HFC logo should be created only for activities or events officially sponsored by HFC or by an approved student group, and advance permission must be obtained from Marketing and Communications.
  2. If you are granted permission to use the HFC logo, you may use it as a stand-alone item on your t-shirt. The logo may not be combined with, overlaid upon, placed directly adjacent to, or incorporated into any other graphic elements. The logo may not be modified in any way and must be used at a high-enough resolution (or a vector image) that it reproduces clearly and correctly on the shirt.
  3. The HFC logo may be used only in the following colors on t-shirts: original HFC blue/white/gray; all-white; all-gray; all-black; or all-HFC-blue. The t-shirt itself may be any color or combination of colors.
  4. The logo may be used with or without the official HFC "Future Driven" tagline. Please request your preferred version from the office of Marketing and Communications when you request permission to use the logo.
  5. Student organizations may use their group's custom identifying graphic/logo, if they have one, and may place the text "at Henry Ford College" adjacent to that graphic. You may not, however, use the HFC logo in conjunction with your group's logo or any other graphics.
  6. Student Activities has an approved logo that they can authorize recognized student groups to use.

Purchasing pre-branded HFC gear

You may purchase officially licensed HFC gear from the College Store, either online or on campus.

You may purchase officially licensed HFC gear from BSN Sports through their website. A broad variety of Hawks and HFC-branded items is available.

Employees who wish to purchase HFC-branded professional or business-casual clothing through business.landsend.com should reach out to the VP of Marketing and Communications for information about how to do this. The VP curates the official logos through Lands' End Business.

Suppliers who wish to license the HFC logos

Please contact Marketing and Communications at 313-317-6800 or marcom@hfcc.edu