Marketing and Communications
Quick reference: How to request help from Marketing and Communications
| We can assist with: | How to get help: | Important info / turnaround time: |
|---|---|---|
| Media Relations and External Inquiries | detailed info is here | |
| Print Shop needs | Print Shop request form | minimum one-week turnaround time |
| Business card orders | Business Card request form | minimum one-week turnaround time |
| Design help | email your request to Creative Lead | minimum two weeks for new, non-complex projects. Planning and complex projects require more time. |
| Marketing help | email Communications | turnaround time varies widely; please plan ahead. |
| Communications / PR help | email Communications | Please read how to communicate with the HFC community before emailing us |
| HFC website questions/projects | fill out a Web Support ticket | turnaround time varies widely; please plan ahead. |
For detailed information about help and resources available from Marketing and Communications, visit our Help and Resources section.
If you are still unable to find what you need, please reach out to communications@hfcc.edu and one of us will get back to you.
Mission and purpose of Marcom and how we can help you
The Henry Ford College Division of Marketing and Communications drives experiences of relevance and value to increase the visibility, enhance the reputation, and advance the student and employee success mission of the College.
In practical terms, this means we are responsible to advance the Henry Ford College brand and reputation for everyone who encounters us. We help make sure our public communications and materials are clear, accurate, and professional. Our professional standards include creating, content, design, presentation, and distribution. We do all this in partnership with our HFC community.
Externally, our goals are to:
- Support enrollment and the growth of community, alumni, business, and civic partnerships and advocacy.
- Encourage public and private investment in the College based on demonstrated value to our region.
We build the College's brand and community connections by sharing the authentic stories of our broad community of students and faculty, and by promoting and extending the educational, cultural, artistic, and community services that demonstrate the College's commitment to our region.
Internally, our goals are to:
- Support employees and students through excellent services and experiences that help them reach their goals.
- Generate belonging, hope, creative expression, and meaningful connections.
Along the way, we provide a variety of services. We establish high-quality College-wide marketing and communications standards and experiences. We also offer tools, resources, and guidelines to help our College partners.
We are proudly a service organization.
Each of us strives to hold ourselves to the highest standards of integrity, equity, empathy, excellence, service, and supportive teamwork.
Advertising Campaign Creative (examples):
2022-2024 TV / Video spots
The video below shows 5 different TV / video spots that we use in our major market advertising.
Radio/Streaming spots FY22-24
Radio / Streaming Spot 1: Community support / career pivot
Radio / Streaming Spot 2: Free college / entrepreneurship
Radio / Streaming Spot 3: Better future / international / frontliner upskilling
2021-2022 TV / Video spots
Graphic Design spotlight, Amar Haidar
Radio/Audio Spots FY20-21
Radio/Audio Spot 1: Future-focused degree
Radio/Audio Spot 2: Something big
Radio/Audio Spot 3: Future-driven music
Radio/Audio Spot 4: Driven by change
Radio/Audio Spot 5: We're all driven
TV/Video Spots FY20-21
TV/Video Spot 1 : Talented, Ready
TV/Video Spot 2 : Inspired, Confident
TV/Video Spot 3 : Motivated, Determined
Radio/Audio PSAs
During the Coronavirus pandemic, we released brief Public Service Announcements reflecting our values and public service focus.
PSA 1: A community, not just a college
Selected Digital Ads
From 2020-2021 campaign:
If you need assistance or have questions about marketing and communications activities and services not described on this website, please contact us at communications@hfcc.edu or call (313) 317-6800.