JOUR 134 Advertising

Credit Hours: 
3.00
Course Description: 

Introduces the advertising industry.  Particular attention is given to the analysis of current and historical case studies that illustrate interesting  demographic, social, psychological, and ethical aspects of the advertising world.  Creative problem solving strategies are encouraged throughout the course and culminate during the development of an advertising campaign (term project).  Major assignments are required to be created using word processing software.

Prerequisites: 
None
Co-requisites: 
None