HOSP 250 Hospitality and Travel Marketing
Explores the need and value of a cooperative marketing effort among hotels, airlines, restaurants, travel agents, and other important industry groups. Discusses research and analysis, the development and implementation of marketing plans and strategies, advertising, promotions, public relations, and pricing structures.
Suggested Prerequisites: HOSP 110
This course is required for an Associate in Applied Science degree in Hotel, Restaurant
& Institutional Management and various certificates.