HOSP 250 Hospitality and Travel Marketing

Credit Hours: 
3.00
Course Description: 

Explores the need and value of a cooperative marketing effort among hotels, airlines, restaurants, travel agents, and other important industry groups. Discusses research and analysis, the development and implementation of marketing plans and strategies, advertising, promotions, public relations, and pricing structures.

Prerequisites: 
ENG 131 and either HOSP 110 or HOSP 211
Co-requisites: 
None
Note: 

Suggested Prerequisites: HOSP 110

This course is required for an Associate in Applied Science degree in Hotel, Restaurant
& Institutional Management and various certificates.