BBA 252 Principles of Marketing

Credit Hours: 
3.00
Course Description: 

Focuses on marketing functions and institutions, the policies of marketing agencies, and current marketing channels. Also covers the retailing and wholesaling of consumer goods and raw materials, pricing policies and practices, anti-competitive practices, recent governmental activities affecting marketing, and the individual creation of a marketing plan.

Prerequisites: 
BBA 131 with a C grade or better AND eligibility for ENG 131
Co-requisites: 
None