The Winter 2007 marketing campaign is underway.

Telephone Outreach

The Winter 2007 telephone outreach contacted nearly 2,200 students, encouraging student to apply for admission and discussing the next steps of Counseling, Orientation and Registration.

Following the phone call, postcards were sent as follow-up to students to remind them of the steps to enrolling.

See the follow-up postcards:

Front side of postcard

Student Next Steps

Student Not Reached

Super Saturday - December 9, 2006

The first Super Saturday is Saturday, December 9. Students can complete all the steps to become a student for Winter 2007, and includes the following offices: Admissions, Registration and Records, Cashier's, College Store, Financial Aid, Trade and Apprentice, University Transfer, Advising and Career Counseling Center, and the Welcome Center. Promotion for Super Saturday includes tags on the radio spots (below), newspaper ads and postcards. See PDF's of the ad or postcards by clicking below:

Super Saturday newspaper ad

Super Saturday postcard

Radio Ads

In addition to the usual activity of the Web site, e-mails, newspaper ads, off-campus visits and mailings, the College is using radio ads to reach a target market of 18-34 year old students. More than 80% of the College enrollment falls in this age range.

The radio ads are on stations CIMX (88.7), WKQI (95.5) and WJLB (97.9). These are some of the strongest stations in the market for the 18-34 demographic. The radio ads have a general message, and then are "tagged" to push people to the two Super Saturday events, on December 9 and January 6.

To reach other audiences, we have traffic sponsorships on the stations above, plus WDTW (106.7), WMXD (92.3), WNIC (100.3) and WDFN (1130 AM).

If you would like to listen to the radio spots, please click below. It should automatically open up in a media player. You may have to "Accept" a new player to hear these.

December 9 tag

01-HFCC-W07 Live-Your-Dream60-Dec9TagREV

January 6 tag

02-HFCC-W07 Live-Your-Dream60-Jan6TagREV